Marketing and Package Inserts Help!


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Marketing and Package Inserts

The Basics of Marketing and Package Inserts

CPO (price Per Order) The price of your campaign divided by the quantity of orders you get. Orders placed with a purchasing group may be filled straight from the manufacturer or a distributor. When you order straight from the contact lens manufacturer, you have a really good probability of having 1 package insert included in each shipment, however many orders for various patients are in 1 shipment or how often you have ordered before.

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