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The Basics of Marketing and Package Inserts
CPO (price Per Order) The price of your campaign divided by the quantity of orders you get. Orders placed with a purchasing group may be filled straight from the manufacturer or a distributor. When you order straight from the contact lens manufacturer, you have a really good probability of having 1 package insert included in each shipment, however many orders for various patients are in 1 shipment or how often you have ordered before.
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