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Advertising objectives describe what ought to be achieved as a way to meet sales goals, and marketing and advertising strategies describe in what way the objectives will be done. Although, the aim of marketing stays the same, its approach has changed. Advertising objectives and strategies form the basis of the advertising plan.
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Marketing strategies including a good market mix are among the very best ways of influencing consumer behavior. Efficient and effectual marketing and advertising strategy is a function of the promotion manager's capability to comprehend the environment where the company operates. Among the best marketing and advertising strategies on Earth is sampling.